Cummins’ cult hero notoriety has seen him become one of Australian sports biggest marketing assets, with his global profile and appeal reaching demographics very few other rugby players touch.

From shampoo brands to car brands, the interest in Nick is broad and reflects his wider commercial appeal.

 

Nick takes a strategic and selective approach to his brand endorsements and partnerships.

 

Below is an example of some of Nick’s current and previous partnerships have come to life:

NICK CUMMINS

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